SAVI Approach Paper 8: Engaging the Media

The overall aim of SAVI engagement with the media is for media representation of citizens’ interests to become normal, and play its part in helping state governments to be more responsive, inclusive and accountable to their citizens.

Media partners – individual media personnel and selected media houses – are supported to be more effective agents of citizens’ voice and public accountability, through a variety of mutually reinforcing interventions. These include hands-on support to selected media partners; involvement of media personnel in advocacy partnerships; and strategic facilitation of improved working relations between government and non-government actors, involving the media as a critical and central player.

These interventions illustrate to the media, through practical experience, ways in which they can step up to their constitutional role to give voice to citizens and hold government to account. They also demonstrate ways of doing this that are locally led, politically smart and can be sustained without the need for external funding.

SAVI Approach Paper 8: Engaging the Media PDF

The SAVI programme came to an end in April 2016. The same management team are now implementing the follow-up programme, the Engaged Citizens Pillar of the new DFID-funded Partnership to Engage, Reform and Learn (PERL) programme in Nigeria, which started in May 2016. This programme will take a similar approach to SAVI, and this SAVI website will link to the PERL website as soon as it is established.